Matt Dirkx portrait

Matt Dirkx

Senior Product Designer | UX Strategy Leader

  • 20+ Years Experience
  • AI-Enabled Product Development
  • Enterprise & Consumer Products
  • Design Systems Leader
NNG UX Master Badge

I help organizations uncover customer needs, analyze business processes, and create digital experiences that improve usability, efficiency, and business outcomes.

Through research, stakeholder collaboration, usability testing, and experience strategy, I translate complex challenges into practical solutions.

Proven Results

  • Built and scaled design systems that accelerated product delivery through AI-assisted workflows while maintaining high quality and consistency
  • Increased website engagement by 5.5× through user-centered redesign and optimization
  • Increased add-to-cart actions by 5× through improved customer journeys and usability
  • Led UX initiatives that reduced friction, improved task completion, and increased customer satisfaction
  • Partnered with stakeholders across product, marketing, actuary, operations, compliance, and technology to align customer needs with organizational goals

How I Help Organizations

Digital Strategy

Aligning business goals, customer needs, and technology investments to create digital roadmaps that drive growth, efficiency, and measurable business outcomes

AI-Enabled Workflows

Leveraging AI tools, agents, and automation to accelerate design processes, improve efficiency, and uncover new opportunities for innovation

Customer Experience Strategy

Identifying opportunities to improve customer experiences through research, analytics, journey mapping, and strategic planning

Product Design

Designing intuitive digital products, enterprise platforms, and customer-facing experiences that solve real business problems

Design Systems

Creating scalable design systems that improve consistency, accessibility, and collaboration across teams

User Research and Validation

Using customer feedback, usability testing, and data-driven insights to reduce risk and guide product decisions

Case Studies

Explore case studies showcasing how research, strategy, design, and collaboration delivered measurable results across industries including insurance, financial services, e-commerce, healthcare, and enterprise software.

View Case Studies