Matt Dirkx
Senior Product Designer & Digital Experience Strategist
!!!!TODO add NNG!!!!- 20+ Years Experience
- 5.5× Engagement Increase
- 5× Conversion Improvement
- Enterprise & Consumer Products
- Design Systems Leader
- AI-Enabled Product Development
I help organizations improve digital experiences, streamline complex processes, and deliver measurable business results.
With more than 20 years of experience across product design, user experience, digital strategy, and front-end development, I partner with business, product, marketing, operations, and technology teams to create customer-centered solutions that drive engagement, efficiency, and growth.
My work spans enterprise software, financial services, ecommerce, healthcare, insurance, and consumer applications, combining research, strategy, design systems, and modern technology to solve complex business challenges.
Proven Results
- Increased website engagement by 5.5× through user-centered redesign and optimization
- Increased add-to-cart actions by 5× through improved customer journeys and usability
- Built and scaled design systems that improved consistency and accelerated product delivery
- Led UX initiatives that reduced friction, improved task completion, and increased customer satisfaction
- Partnered with stakeholders across business, product, operations, and technology to align customer needs with organizational goals
How I Help Organizations
Digital Experience Strategy
Identifying opportunities to improve customer experiences through research, analytics, journey mapping, and strategic planning.
Product Design
Designing intuitive digital products, enterprise platforms, and customer-facing experiences that solve real business problems.
Design Systems
Creating scalable design systems that improve consistency, accessibility, and collaboration across teams.
User Research & Validation
Using customer feedback, usability testing, and data-driven insights to reduce risk and guide product decisions.
AI-Enabled Workflows
Leveraging AI tools, agents, and automation to accelerate design processes, improve efficiency, and uncover new opportunities for innovation.
My Approach
Successful digital experiences happen when business goals, customer needs, and technology capabilities align.
I bring a collaborative approach that combines strategic thinking, user-centered design, and practical execution to help organizations create experiences that customers value and businesses can measure.
Case Studies
Explore case studies showcasing how research, strategy, design, and collaboration delivered measurable results across industries including insurance, financial services, ecommerce, healthcare, and enterprise software.